Wall presentations is the latest trend of advertisement, which is mainly used in public promotions like exhibitions or product launch party. Wall should be always arranged only in a vertical manner. Graphics on the Presentation Wall (Presentatiewand) should be extremely strong or it should appear like real life things. Arrangement should be like so that the main products should get more exposure.
The flexibility of presentation wall is crucial for maximizing their efficiency in appearance. The more transformable a wall fixture is, the more helpful it will be to display a variety of products. Do not forget to divide the wall into small sections but considering the wall or some other form of physical division can also help customers to focus on a particular item a little better.
Each Presentation Wall (Presentatiewand) should be an independent sales presentation of its own. In case, one took the vertical section from the store and place it in the mall walkway, people should understand the product's association with each other. In case, the browsers feel like the task of finding what they want too broad and daunting, they are likely to keep on moving. It is not acceptable to keep the public guessing. Try to provide the clear, segmented and vertical wall displays and one is sure to see the benefits that this system has to offer.
